Search results for "social media services"

showing 2 items of 2 documents

Utilitarian Use of Social Media Services - A Study on Twitter

2018

This paper applies structuration theory (ST) and service dominant logic (SDL) as lenses to study different uses of information systems (IS). We argue that resources provided by IS may be combined and reproduced by appropriating them for different purposes than the design purposes of the IS. The study provides empirical data and analysis to showcase the use of resources for utilitarian purposes in the context of social media services (SMS). Through an analysis of sponsored tweets on Twitter, we show that users employ implicit and explicit resources for utilitarian outcomes. Our findings imply that users create their own service through appropriation of resources available in the social conte…

service dominant logicTwitter05 social sciencessosiaalinen media050801 communication & media studiesStructuration theoryAdvertising0508 media and communications0502 economics and businessrakenteistumisteoria050211 marketingSocial mediasocial media servicesSociologystrukturaatioteoriatietojärjestelmätService-dominant logicProceedings of the 51st Hawaii International Conference on System Sciences
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Rolling or Scrolling? The Effect of Content Type on Habitual Use of Facebook

2020

The paper investigates how content type (i.e., hedonic and utilitarian content) is related to satisfaction, habitual use, use intensity and discontinued use intentions in the context of social media services. The research model was empirically tested using a survey study (n = 142) that was conducted among Facebook users. The results show that hedonic content is a strong predictor of habitual use of and satisfaction with Facebook. In turn, utilitarian content has a positive effect on satisfaction; however, it does not significantly affect habitual use. Additionally, habit affects use intensity more than satisfaction but has no significant effect on discontinued use intention. These results s…

Facebookutilitarismihyötydiscontinued use intentionsatisfactionuse intensitysosiaalinen mediahedonismikäyttödual information systemshedonic contentmielihyvähyötykäyttösocial media servicesutilitarian contentkäyttötutkimushabit
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